Selma | Women's Sweetheart Backless Ruched Mermaid Maxi Strappy Prom Formal Gown
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Most of our customers order their usual UK size. Between two sizes? Pick the bigger one – and if it doesn't fit, we'll send you a free replacement.
| Size | UK | Bust (in) | Waist (in) | Hip (in) |
|---|---|---|---|---|
| S | 8 | 33 | 26 | 36 |
| M | 10 | 34.5 | 27.5 | 37.5 |
| L | 12 | 36 | 29 | 39 |
Tap a size to select itSize selected
We offer a 30-day return policy: return your order within 30 days of receiving it and get a full refund of the purchase price.
Start with the size chart right next to the size options. Measurements differ between styles, so it beats guessing from your usual size.
Where a style has no guide, it runs true to standard UK sizing: if you normally take an M, take the M.
Caught between two sizes? Take the larger one. Our pieces are cut with room to move, so the bigger size gives you the most comfortable fit.
For example, if you are between an M and an L, go for the L.
This is the dress for a night you want to remember. Our sweetheart mermaid maxi gown is ready for Christmas parties this winter. It has a ruched bust, a scooped open back and rosette straps.
Why you'll love it
- Hugs your curves: The fitted mermaid shape hugs you, then flares softly at the floor.
- Easy to adjust: The thin strappy ties let you set the fit just right at the shoulders.
- Soft and cosy: Soft cotton-blend jersey has a brushed feel, so it is comfy all night.
Perfect for
Wear it to Christmas parties, winter weddings, formal events and New Year's Eve. An easy pick for every dressy night this autumn and winter. Add strappy heels and a faux fur wrap.
Care instructions
- Care instructions are included with every order, so check the label before washing.
Frequently asked questions
How does it fit?
It is fitted through the body. Our model is 5'8" and wears a UK 8.
Is the back fully open?
Yes, it scoops low, with one thin strap across the back.
Size guide
Most of our customers order their usual UK size. Between two sizes? Pick the bigger one – and if it doesn't fit, we'll send you a free replacement.
| Size | UK | Bust (in) | Waist (in) | Hip (in) |
|---|---|---|---|---|
| S | 8 | 33 | 26 | 36 |
| M | 10 | 34.5 | 27.5 | 37.5 |
| L | 12 | 36 | 29 | 39 |
Tap a size to select itSize selected
Mix & match: the more you buy, the more you save
Discount applied automatically at checkout.
Why choose Loreya Label?
Loreya Label stands for timeless style, high-quality materials and fashion that feels as good as it looks.
Our collections combine comfort, quality and modern design – for favourite pieces that you'll love to wear again and again.
Discover our most popular styles now at special prices.
Free UK delivery
On every order, with Royal Mail
30-Day Returns & Exchanges
Sale items included
Money-Back Guarantee
Full refund within 30 days
Free replacement
If your size doesn't fit
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