Ava | Women's Halter Backless Cut Out Draped Mermaid Maxi Prom Evening Dress

£43.95 £79.95
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Color: Blue
Size (UK)
RUNS SMALL TRUE TO SIZE RUNS LARGE
Doesn't fit? We'll send you a free replacement.
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We offer a 30-day return policy: return your order within 30 days of receiving it and get a full refund of the purchase price.

Size & Fit Guide

Start with the size chart right next to the size options. Measurements differ between styles, so it beats guessing from your usual size.

Where a style has no guide, it runs true to standard UK sizing: if you normally take an M, take the M.

Caught between two sizes? Take the larger one. Our pieces are cut with room to move, so the bigger size gives you the most comfortable fit.

For example, if you are between an M and an L, go for the L.

Picture yourself at a winter evening do in this flowing, full-length dress. Our draped mermaid maxi dress has a halter neck that ties behind your neck. A soft draped front, keyhole cut out and open back finish it off.

Why you'll love it

  • Fitted mermaid shape: It hugs your shape, then flares out at the hem as you walk.
  • Open backless design: The bare back and waist cut out look striking from behind.
  • Soft and cosy: The cotton-blend jersey feels soft and cosy against your skin.

Perfect for

Wear it to Christmas parties, New Year's Eve and formal evening events. It's an easy pick for dressy nights all through autumn and winter. Add strappy heels and hoops, with your hair up to show off the back.

Care instructions

  • Care instructions are included with every order, so check the label before washing.

Frequently asked questions

How does it fit?
It's fitted, with a mermaid hem.

How does the neck fasten?
The halter neck ties behind your neck, so you can choose how it sits.

Size guide

Most of our customers order their usual UK size. Between two sizes? Pick the bigger one – and if it doesn't fit, we'll send you a free replacement.

SizeUKBust (in)Waist (in)Hip (in)
XS631.524.534.5
S8332636
M1034.527.537.5
L12362939
XL14383141
2XL16403343

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Women in Loreya Label occasion dresses, one holding a Loreya Label shopping bag

Why choose Loreya Label?

Loreya Label stands for timeless style, high-quality materials and fashion that feels as good as it looks.

Our collections combine comfort, quality and modern design – for favourite pieces that you'll love to wear again and again.

Discover our most popular styles now at special prices.

Free UK delivery

On every order, with Royal Mail

30-Day Returns & Exchanges

Sale items included

Money-Back Guarantee

Full refund within 30 days

Free replacement

If your size doesn't fit

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